Nose: Offers a delightful spicy aroma, like a bouquet, leaning slightly bitter but with a fresh scent. It captures the allspice character of Jägermeister Cold Brew, mixed with subtle baking spices. There's also a flat, syrupy cola-like quality that isn't overpowering. Palate: The spice is enjoyable, but the cola aspect transforms into an overwhelming wave of mixed sensations and bitter syrup. An unpleasant metallic taste dominates, masking the underlying liqueur's potential. Despite efforts to appreciate the spice, the metallic cola flavor is too strong. A faint mushroom note occasionally appears. Jägermeister Cold Brew is superior due to its lack of this oppressive cola element. Finish: The subtle spices vanish, replaced by the cola's bitterness and surprising sweetness, strongly evoking the taste of Coca Cola. This is the drink's weakest aspect. Overall: I would avoid this if possible, as it's a shame given the promising spicy bouquet, but the core of the palate spoils it. I can tolerate it but would decline if given a choice. It's significantly worse than the surprisingly good Jägermeister Cold Brew. While I could imagine a higher score, 11 feels most accurate, with 10 being a close possibility and 9 the lowest possible rating.
Jägermeister
3.52 Decent
Liqueur Bitter Liqueur Germany No age statement 35% ABV
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About this bottle
Curt Mast created Jägermeister in 1934, though the company itself was founded in 1878. Sidney Frank first brought it to the US in 1974. Its composition includes 56 botanicals, such as herbs, blossoms, roots, and fruits, and the mixture ages in large German oak casks. While some categorize this bitter herbal liqueur as an amaro, its classification isn't strictly incorrect given the category's lack of rigid definition. Though historically known as an ideal shot, especially when ice-cold, current brand representatives advocate for its use in cocktails.
Reviews
Showing the most detailed of 52 parsed reviews.
Appearance: Translucent mahogany. Aroma: Sweet herbs, licorice, squill candy, anise, toffee. Palate: A sweet herbal beginning with a warming, medicinal quality. Abundant licorice root extract, senega, anise, sweet mint, citrus peel, and a caramel undertone. The palate maintains sweetness throughout, and the texture is pleasing, though not rich. Surprisingly, this is my first time tasting Jägermeister, and I must say it doesn't deserve the negative reception it sometimes receives. Any unfortunate associations stem purely from the liqueur being used improperly. This is a high-quality herbal/root extract liqueur with a distinctly sweet character. It does bear a strong resemblance to cough syrup, which might explain some people's immediate dislike. There was a classic old cough remedy listed in the British Pharmacopoeia (no longer available) called "Mist. Senega & Ammon. BP" which contained senega root extract, licorice root, benzoic acid, ammonium bicarbonate, camphor, and creosote tincture. Jägermeister tastes and smells very similar to that medication, though its palate contains more herbs. Jägermeister is also not quite as captivating as most Italian amari or herbal liqueurs, but it certainly possesses character and is worth tasting neat. Tasted from a 50ml miniature. I found it enjoyable but likely wouldn't purchase a full bottle. "Good": 83/100 (3.5 stars)
It has been a significant period since I last encountered Jager, and despite attending university in Wisconsin, I managed to steer clear of Jager shots, toddies, and bombs, for the most part. Wisconsin Old Fashioneds, however, saw their fair share of my consumption. Now, I have a Jager mini. Evaluating it neat and at room temperature. Exhibits a cola-like color and aroma, with notes of licorice and sugar, alongside savory herbs and mint. On the palate... yes, there it is. Packed with licorice and herbal notes, loaded with sugar, even more sugar, and just enough alcohol to be noticeable. However, it's thin, a one-and-done experience, and fades quickly. I suspect drinking this ice-cold is the intended method, leaving no lingering thoughts or aftertaste. That's likely the objective. It resembles some local American amaros I've sampled – strong on the cola or root beer character and very sweet, but lacking the bitterness that makes genuine amaros so appealing for sipping and mixing. There's nothing inherently wrong with it, but it could offer so much more. Instead of finishing this straight, I will incorporate the remainder into a cocktail: A Black Apple Old Fashioned Created by Sother Teague, Amor y Amargo, NYC. 1 1/2 ounces Jagermeister 1 ounce apple brandy 2 dashes apple bitters --- Combine all ingredients in a tumbler filled with ice. Garnish with an orange twist, if desired. Indeed, it would be superior with Averna amaro compared to Jager. Excessively sweet... akin to Wisconsin Old Fashioneds.
I should probably provide context before publishing these, but this tasting is from my archives. I felt it was particularly important to mention that for this particular item, as my current opinion is unfortunately far less favorable. This digestif leans towards the sweeter side but isn't so sweet as to be entirely unpalatable in any situation. Black licorice and a hint of salt are immediately apparent, but there's greater complexity. The flavor is rich with vanilla and some wood undertones. There's a touch of fruitiness, and the overall taste is definitely unique, yet no specific notes are off-putting. It offers a pleasant conclusion to an evening of drinks and should be kept on hand for consumption in small quantities. The most direct comparison is absinthe. It tastes like a sweeter, less potent, and less harsh version of absinthe with more of a root beer character. You won't get intoxicated nearly as quickly as with absinthe (though you'll get good value, even compared to a budget absinthe like Mata Hari), and you will likely consume more added sugar (I presume). This digestif is clearly also a liqueur, but it stands well on its own. I would gladly enjoy sipping this.
Nose: licorice, clove, allspice, citrus zest, ginger, black pepper, cinnamon, cherry, cardamom, star anise, cola, caramel, with a mild to moderate ethanol burn. Taste: cherry cola, licorice, molasses, ginger, grapefruit zest, cinnamon, clove, allspice, cardamom, black pepper, star anise, a mild alcohol bite, concluding with a long, bitter finish featuring licorice, cherry syrup, and baking spice notes. This aroma immediately brings back hazy memories of college. Licorice, citrus, and baking spices are dominant on the nose. The palate is akin to what Cherry Coke syrup might taste like if it had been infused with citrus, herbs, and spices for an extended period. It's comparable to cough syrup, but narrowly avoids being overly medicinal. Overall, this is quite pleasant to sip neat, potentially suitable as a post-dinner drink. It's been long enough since my college days that the immediate reflexive gagging sensation upon smelling Jäger has faded. I don't anticipate this becoming a regular on my shelf, but I have a renewed appreciation for it and am open to the possibility of incorporating it into my rotation in the future.
Do not dismiss this just by itself on ice. Or cubes. Depending on your availability. With a lemon peel. I think I just discovered my preferred way to consume Jagermeister. Fantastic in mixed drinks too. Please don’t put this in the freezer. All great spirits get muted when brought down to freezing temps without dilution. This is no different. Only poor quality booze tastes better chilled in the freezer. Jager has come a long way to being redeemed for me since those disgusting and hazy jager bomb days.
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